О перспективах отрасли в условиях надвигающегося кризиса

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В ближайшее время начнет действовать комплексная программа по продвижению на рынок новых или дополнительных полиграфических услуг и продуктов, которую мы разрабатываем совместно с известными специалистами в области рекламы. Сейчас эта программа находится в стадии «тонкой настройки», возможно, мы поговорим о ней в следующий раз.

Еще одним важным нашим проектом является наш журнал PrintDigest. Это полноценный журнал для заказчиков печатной продукции, который мы выпускаем с весны этого года. Это некоммерческий проект, его задача — формирование полноценного сообщества полиграфических заказчиков. К сожалению, на сегодняшний день журналов этого направления практически нет, те же, что существуют, представляют собой не более чем наборы заказных статей, читать которые интересно разве что их авторам. Мы решили заполнить этот пробел — и увидели явный интерес к объективной информации, касающейся взаимодействия с подрядчиком, общетехнологических вопросов, нюансов подготовки макетов и передачи их в типографию… Мы намерены и дальше развивать наш проект и приглашаем к сотрудничеству всех заинтересованных в этом полиграфистов. Познакомиться с журналом можно на специальном сайте www.printdigest.ru.

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Дата
15.10.2008
Автор
Александр Шнайдер
Опубликовано
Портал «Принт-форум»
Рубрика
Без рубрики
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Поделиться

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